Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
What is SEO?
SEO stands for “search engine optimization.” Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Know Your Digital Goals
The first step of optimizing your website for SEO is clearly identifying which goals you want to achieve. Get specific-
Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media ?
It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets for SEO.
This is exactly what this mnemonic helps you to achieve-
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
How to Optimize your Website for SEO in 8 Simple Steps
Step# 1. Analyze all of your website data.
Step# 2. Conduct thorough keyword research
Step# 3. Produce long and value-rich content
Step# 4. Optimize for on-page SEO
Step# 5. Optimize for off-page SEO
Step# 7. Speed up the pages
Step# 8. Get quality backlinks