Google My Business Listings are like free advertising for your business! Advertising online for local businesses can be a challenge. There are only so many hours in a day and chances are, running your business occupies most of them. The world is changing around you every day though and you need to have a presence on the web and you need to optimize that presence. We can make that happen!
No, Your Google listing is not a website; it is a listing on Google that appears when potential customers are searching for your business name or service. It is sort of like a hub that allows customers to quickly find all of your contact info in one place. And let’s face it…the simpler it is for your customers to contact you, the more likely they are to do it. Each click that stands between them and your phone number increases the likelihood that they’ll give up.
Let’s break down the sections of the Google search engine and see where a GMB listing can appear.
At the top of Google is a section that we’re all very familiar with; the ads section. The Ads section always appears at the top of a Google search. It shows paid ads for the businesses targeting you as a customer.
Your listing should have:
- Business Name
- Address or Service Area
- Phone Number
- Business Hours
Do I Need It?
Yes, yes of course you need it for a professional journey and productive SEO.
According to a recent research , on average, 24% of consumers are clicking on the Local Listings when searching for services. Without a GMB listing, you would be missing out on a huge number of potential customers.
Also, according to Entrepreneur magazine, ranking your Google local listing has a higher return on investment (ROI) in the long term than pay-per-click (PPC) ads. Therefore, it is all-around important to invest time and money into optimizing and ranking your GMB listing.